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Four Things to Consider When Expanding Your Business in Asia


Many companies dream of expanding their business and hiring staff in Asia. With a population of over four billion, there is a huge opportunity for those who want to increase revenue share and leverage labour markets in Asia.

However, it’s important to note that expanding into Asia can be complex and full of unique challenges. Many enterprises have failed in their expansion plans by not understanding the region’s rules and regulations. Therefore, it’s important to understand how business is conducted in the region.

In this post, we will discuss the four things to consider when expanding your business and employing staff in Asia.

1. Market Opportunities

Asia is one of the most sought after markets for global business. Identifying the specific market in Asia for global expansion is an essential step.

Whether you’re interested in the growing economies of Indonesia, Vietnam, Southeast Asia, or prefer to set up in the more-developed countries of Singapore, Japan, and South Korea, it’s vital to do your research. Despite the proximity, no two countries or cultures are the same, so it is crucial to understand how each one operates.

2. Talent

Specialised skills can be hard to find in your home country, so one key benefit of expanding into Asia is having access to a wealth of talent.

Making use of local talent when expanding can help your business in a number of ways. First, employing local workers who know the language, business culture, and customs will help you grow quicker. Secondly, using local workers allows you to provide a global service to your clients in the same time zone without any complications.

3. Culture and Language Barriers

Different countries across Asia have different cultures and practices when it comes to doing business. To expand successfully, it is imperative that organisations adopt the correct way of doing business in the region.

Business practices accepted in the West, or other parts of the world, may not be well received by countries in Asia. Consequently, you need to be mindful of the cultural sensitivities in the way you communicate with partners, clients, and customers.

4. Employment and Compliance

Expanding into Asia can be very time-consuming and costly using a DIY approach. Regardless of your plans to utilise the local workers or bring some existing employees over, you will need to find a legal and compliant way to employ your staff.

Across the APAC region, each country has its own rules and regulations regarding employment and compliance, so finding a knowledgeable partner can be the key to expanding compliantly in Asia.

How Capital GES Can Help Your Business Expand into Asia

When entering into a new and unfamiliar country, it might seem practical to do the same thing as your home country. However, partnering with someone who understands the local language and employment regulations in the region is critical to expanding your business into Asia.

For further information on employment rules in Asia, get in contact with us via email or by phone +65 9049 5224

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